If you’re starting to think about how to market your business online, search engine optimization (SEO) should be at the top of your list. You must familiarize yourself with SEO basics to optimize your digital marketing efforts today. Here are four essential digital marketing SEO tips for growing your business.
What Is SEO?
SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.
There are four main types of SEO: on-page, off-page, technical, and local.
On-page SEO pertains to the content and HTML code of a website and how it can be optimised to rank higher in search engine results pages. On the other hand, off-page SEO refers to links from other websites that point back to your website or blog.
Technical SEO deals with the technology and software that powers a website, such as SSL certificates and HTTPS protocol. Local SEO relates to optimization techniques for reaching potential customers nearby who might be looking for your services.
This post provides some of the most common strategies for increasing your site’s search ranking online so you can get more visitors, leads, and sales.
1. Keyword Research
Before optimizing your website for Google, you need to know which keywords will help you rank. The best way to do keyword research is to start with a seed list of keywords related to your business and then use a tool like Google Keyword Planner or Moz Keyword Explorer to find related keywords.
Next, add these keywords to a spreadsheet to see which ones have the most search volume and least competition. From there, priorities the ones that will be most valuable for your business goals (e.g., conversions) and start creating content around those terms.
Remember, it’s not just about ranking on Google; you also want to show up in other places where potential customers are searching (e.g., Amazon, Bing).
2. Link building
One digital marketing strategy that can help grow your business is link building. Link building is creating backlinks to your website from other websites. This helps improve your website’s search engine ranking, leading to more traffic and customers.
Here are five tips for link building
- Give away a valuable content upgrade such as an eBook or guide in exchange for someone linking to your site.
- Find bloggers in similar industries who might be interested in collaborating with you on a post or giveaway – do not reach out asking them to exchange links, though.
- Write guest posts on industry blogs that publish content on your topics – this will allow you to increase visibility and build links to your site.
- Try using tools like Google Alerts or Social Mention to find mentions of your company and collect email addresses.
- Get involved in social media conversations by commenting on blog posts, forums, articles, etc. Creating quality content is essential, so people want to share and discuss it with their followers.
3. Content Marketing
Content marketing is one of the most critical aspects of digital marketing. After all, without great content, there would be nothing to market in the first place. But what exactly is content marketing?
And how can you use it to grow your business? With a blog post. A blog post isn’t just an opportunity to share your thoughts with the world; it’s also a chance to build up your online presence and make yourself more visible.
The more content on your site, the higher ranking Google will give you on search engine results pages (SERPs). And that’s where traffic comes from, so you want people searching for certain things to come across your website rather than a competitor’s.
If someone has been looking up how to brush teeth, they might get directed to your page with all the information they need, rather than someone else who hasn’t written about it or hasn’t had as much information.
To maximise its benefits, you should think about creating content daily – at least three times per week.
4. On-page optimization
On-page optimization is a part of the search engine optimization process that helps improve your website’s rank in search engine results pages. It’s an integral part of every marketing strategy.
- Make sure your website is well-designed and easy to navigate: A user-friendly website will help improve your SEO ranking because it encourages visitors to stay on your site for longer. Plus, people like quickly finding what they’re looking for on your site.
- Use keyword-rich titles and descriptions. This will help your website appear on SERPs.
- Optimise images with keywords so that Google can better understand what your content is about: Images also play a significant role in how well you rank in SERPs. Add relevant keywords to images and use descriptive captions so that Google can better understand your content.
- Use alt tags to describe your images: This will help search engines index your website and improve your SEO ranking.
- Maintain a high-quality website design: Maintaining a professional and clean look is essential to improving your rankings in SERPs. Use headers, graphics, proper headings, bold text, and subheadings throughout your site, so users know where they are at all times. Use SEO-friendly templates when possible.
The Bottom Line
For businesses in today’s digital age, SEO is one of the most crucial marketing channels at your disposal. After all, the more traffic you get from search engines like Google and Bing, the more likely you will attract new clients and customers who will turn into repeat business over time. These four digital marketing SEO tips will help grow your business and make it easier to attract the right people who will become loyal customers over time.
